It’s not enough just to take a pretty picture of fish or coral. Sure, for most underwater photographers this is the primary driving force, however, those of us regularly producing content for print or web advertising this sometimes becomes secondary to creating shots that also work well ‘selling’ an ideal.
Words in a picture
In my particular case, this means always having half a mind on taking a picture that can be used with logos and words taking centre stage and the picture providing the backdrop.
So sometimes if the image has too strong a design element then it can compete unfairly with the message.
What may well look great displayed on its own or printed out for your wall will look wrong if its used as a backdrop for an advert.
A picture used for backdrops and ads need to support and not swamp the main subject, which is often the more communicative elements i.e. the words!
And more and more these days lots of us are writing our own blogs and articles, and producing pictures for flyers and posters for our dive clubs and organisations.
So if you find a great subject then of course you should try and get the best shot of it that you can, maybe it will turn out to be a competition winner who knows? but also take some shots allowing space for words or maybe just a generic scene that doesn’t necessarily have a fixed focus of interest.
It’s not a picture competition
I recently judged a competition for BSoUP, their annual Excellence Portfolio, and the standard as expected was very high, and it would be a great shame to overlay any of the great shots on display with distracting words.
When on a dive though, maybe when you get your intended picture in the bag, then take some more shots for use as backgrounds. Or maybe you have a particular idea in mind that a shot will support.
Getting back to the first paragraph though and something I find myself shooting a lot, are pictures that sell the whole idea of diving as a holiday and as a past time that we all love.
I work for a Travel Company and we are in the business of selling holidays so I try and take shots that serve the purpose of showing the lifestyle and fun that diving engenders in us all that we can use for showcasing diving.
So I’ve illustrated this post with all those pictures that I feel fall into those categories and outside of the regular fish pictures, or those shots that showcase the fun we all have whilst diving.
Hope you’ve found this all useful and please don’t hesitate to get in touch if you need any help or advice.